The Copilot Playbook

Copilot Playbook: Build the practice. Become Customer Zero. Sell the motion.

A partner-ready operating system for Microsoft Copilot: strategy, economics, delivery mechanics, Customer Zero governance, workshops, demos, and field references. Start with the playbook, prove it in your own tenant, then turn the motion into repeatable customer services.

Ken Lince - Sr. Director Cloud Engineering, TD SYNNEX

ken.lince@tdsynnex.com

4Core Assets
1Customer Zero Kit
AllPartner Ready

These are the four foundation assets. Use them in order when you are turning Copilot from a resale conversation into a repeatable practice motion.

The Business Case

Copilot Practice Playbook

HTML - Executive playbook

What it isThe strategic case for building a Copilot practice: market backdrop, service model, monetization mechanics, and why recurring governance matters.

When to use itRead this first with leadership. Use it to align the team on the practice thesis before you model or package anything.

The Model

Practice Builder Workbook

Excel - 9 tabs

What it isThe financial truth layer for practice economics, scenarios, RACI, sprint templates, and live worklists.

When to use itOpen after the playbook. Put your own numbers in it, then revisit it every quarter and before new offers are scoped.

Delivery Manual

CPB Engagement Ops Guide

HTML - Interactive field guide

What it isThe operating companion for live engagements: activation gates, agent builds, and the failure modes that slow delivery.

When to use itRead once before your first engagement. Return to the phase you are in when delivery gets stuck.

The Ecosystem

Frontier Partner Playbook

HTML - Program guide

What it isThe recognition and demand-generation layer for Frontier Partner positioning, buyer signals, and program direction.

When to use itUse when you are thinking about differentiation and future badging after the practice has proof behind it.

Recommended order: read the playbook, model the business, learn the operating motion, then run Customer Zero in your own tenant so the offer is grounded in work your team has actually done.

This is the bridge from strategy to credibility. Use these when the leadership question becomes: what do we do now, in what order, and how do we turn our internal work into sellable offers?

Run It On Yourself First

Customer Zero Starter Kit

HTML - Two-part executive guide

What it isThe step-by-step Customer Zero motion: people, tools, licensing boundaries, governance order, assessment work, user enablement, and service packaging.

When to use itOpen immediately after the playbook. Assign an AI owner, run the work internally, capture proof, and package what you learned.

Partner Session Deck

Customer Zero. One Hour. The MRR Machine Behind It.

PowerPoint - Partner presentation

What it isThe master deck for partner Copilot practice sessions. Pull individual slides for customer conversations or use the full deck in partner rooms.

When to use itUse for QBRs, executive briefings, and partner enablement sessions when the room needs the story in slide form.

These are the assets you use once the conversation moves from practice strategy into customer-facing enablement, demos, and fast proof.

Workshop Kit

AI Productivity Workshop Kit

ZIP - Complete workshop materials

What it isPresentation materials, agent creation instructions, grounding guides, instruction blocks, demo scripts, and delivery talking points.

When to use itRun a productivity workshop for partners or customers when you need a practical, hands-on Copilot and agent session.

Power User Guide

Copilot Cowork Guide

HTML - Delegation field manual

What it isA field manual for when to use Cowork instead of chat, how to delegate recurring work, and how to explain the difference clearly.

When to use itUse before you demo Cowork or when your own team is ready to move repeatable work onto autopilot.

Live Demo

Executive Morning Brief Demo

HTML - Cowork blueprint

What it isA scheduled Cowork task that delivers a weekday executive briefing into Teams self-chat: priorities, schedule, inbox, loops, and context.

When to use itDeploy it on yourself, then demo it to customers as a simple, visceral example of recurring work handled by Copilot.

On-Device AI Demo

Local AI Demo Kit

ZIP - Foundry Local demo

What it isA working local AI demo kit for Copilot+ PCs: no API keys, no internet dependency, and no cloud bill.

When to use itUse when data privacy is the objection and you need to show an AI model running locally on the machine.

These answer the practical questions that show up once users and builders are hands-on.

Field Guide

Copilot Field Guide: Teams vs. M365 App

HTML - User orientation guide

What it isA clear answer to which Copilot surface to use, centered on one question: am I executing, or am I orienting?

When to use itSend to customers who just licensed Copilot or to admins and champions who need a simple usage model.

Technical Reference

Personal Agent Knowledge Reference

HTML - Agent builder reference

What it isA practical explanation of how personal-agent knowledge sources behave at query time, including URL handling and retrieval priority.

When to use itGive it to practitioners building agents before they spend delivery time troubleshooting why a source is not being used.